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1. Websites Never Sleep

Many people surf the web in the evening when most businesses are closed, which is perfectly fine because websites never take a break. A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year. Having a website is the equivalent of having an employee working around the clock - even weekends and holidays!

2. Your Top Competitor Has A Website

If you are in direct competition with another business that has a website, they have a clear advantage - especially if they are adequately marketing their website. A website is a great way to level the playing field.

3. "Just Google It"

More than ever before, people are turning away from traditional means of finding information and looking online, especially by way of mobile devices. Your business should be at their fingertips when they look in the search engines.

4. Websites Improve Customer Confidence & Corporate Image

With a professional website, you will improve you overall impression to the public and, in turn, your customers will develop a greater sense of confidence in your organization.

5. Small Businesses Have Higher Revenue

According to the Small Business Administration, small businesses that have websites are averaging $1.07 million more per year in sales than small businesses not online. That equates to 39% higher revenue.

6. Do You Know 247 Million People?

That is the number of Americans that regularly use the Internet. Worldwide Internet usage is pushing two billion.

7. Websites Help Establish More Customers

According to the Small Business Administration, 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.

8. Websites Are Not Just Local, They Are Global

Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your goods and services across America and around the world, if you so choose.

To start your own project click here or contact us and we’ll help you with all your questions.

Regular Website Maintenance

A lot of people seem to think that you can pay a person to make you a website and then just have it sit on the Internet for the foreseeable future and wait for the customers to roll in. In reality, no. A website is like any physical storefront. Sale signs need to be changed. Floors need to be swept. Inventory needs to be managed. Leaky roofs need to be fixed. Burglar alarms need to be maintained. And so on.

If you want to be serious about your online presence, either you or someone else is going to need to perform regular maintenance. This takes several different forms, each with its own purpose. We can perform all of these for you:

Regular Content Output

This comes in the form of some type of blogging (text, photo, video) and social media maintenance. If you want to rank well on the SERPs (search engine results pages) and get any kind of traffic to your site, you need to prove that your website is providing something unique and useful to people. There are hundreds of millions of websites that are currently active on the Internet. Why would Google want to rank yours above all the similar websites that are producing content?

To spread that content around, you need social media pages. Actually, the real reason you need social media pages is because they’ve become so standard that it looks weird if you don’t have any. People will assume you’re outdated and out of touch. But if you have social media accounts that never update, it looks like you don’t care. You don’t absolutely have to be updating all of them all the time, but you should focus on regularly posting on at least two.

Tweaking Web Page Content

This is different than posting on a blog. Web page content is all the text you have to describe your business, your services or products, and any other content that generally remains static. You’ll want to change the content on each page a little bit every couple of months in order to show Google that the website is still active and is being paid attention to. Neglected pages lose rank.

Error Log Maintenance

Every website produces little errors that are stored in an error log. The vast majority of errors themselves are nothing to worry about – the problem is that since every single one needs to be recorded and there are so many of them. If someone isn’t clearing out the log on a regular basis, it will begin to slow down your website. This will not only affect your traffic, since Internet users are so impatient, but even a slight delay in loading time can negatively affect your search engine rankings.

Error log maintenance is kind of like clearing your cache or defragging your computer. The difference is that with website errors, you’ll want someone with the expertise to be able to spot real problems.

Reputation Management

You might have noticed how on the Internet, word gets around fast. And then it stays there forever. The bigger social media gets, the more important reputation management becomes. You need to be checking regularly for mentions on social media networks and blogs about your company so that if anything negative comes up, you can get a handle on it as soon as possible. It is possible to do this yourself quickly and easily with free online tools, starting with Google Alerts.


Chances are your website will be using WordPress or something similar, and all the plugins that come with it. These plugins, as well as WordPress itself, come out with new updates often. Failure to regularly run these updates can result in the malfunction of parts of your site, or complete breakage. Worse, the use of old software and scripts can leave you more vulnerable to hackers. Don’t let that happen.

Fixing Broken Links

Links break sometimes, and if they’re left like that, you’re going to look unprofessional. Links that no longer go anywhere or are redirected to a different page than originally intended need to be updated or removed.

Data Collection

Someone needs to be recording all the data that comes from your various analytics tools. Without that data, you won’t really know which of your social media and blog posts are doing well. This, of course, makes it impossible to adjust your methods and figure out the best content practices for your audience. And that’s just a waste. You don’t have to be an expert to use tools like Google Analytics, but if you need it, there are plenty of services out there that will both record and analyze your data for you.

To start your own project click here or contact us and we’ll help you with all your questions.

The Difference between a Logo, a Brand, and an Identity

When it comes to things like custom packaging design, website design, store layout, and corporate communications, a good logo is essential. A logo shouldn’t only represent the product inside the box, though. It should also show a link between the product and its brand, which is ultimately associated with the company’s overall identity. With all these terms floating around, it can be difficult to tell the difference between a logo, a brand, and a corporate identity. What’s the difference? Here we break down and explain the definitions of these three marketing essentials, and how they should work together in your business’ promotional scheme.

What is a Logo?

Your logo is the graphic representation of your company’s identity, and can range from a simple two-tone watermark to a more complex multicolored icon to an elaborate graphic image. Some of the most recognizable logos of the 21st century are simple yet memorable designs for tech companies like Apple and Google. In the 20th century, brands such as Coca Cola and Pepsi created logos that have certainly stood the test of time. There is much to be learned from these logos.

What is a Brand?

Your brand is more like your company’s reputation, and it can change over time. The way people emotionally, intellectually, and physically perceive a company contributes to the overall brand. Just think of all the reality TV stars who have risen to fame based on their brand alone. A carefully cultivated brand can do the same for your business.

What is a Corporate Identity?

A company’s identity is more like its public persona, or the set of attributes that the company chooses to use to represent itself. Your company’s chosen identity may include things like a specific typography used in your custom packaging design and a certain tone used in all your written communications. Most companies also choose a specific color palette to use in everything from the logo to the website to the brick-and-mortar store. It’s important to be consistent here, because otherwise your identity will be hard to decipher amidst all the chaos.

How do They Work Together?

Whether your company is a huge, multinational corporation or a small, local business, you’ve undoubtedly established some sort of logo, brand, and identity already – whether you know it or not. Most companies create a logo during the early stages of development, because they need something for their website, signage, business cards, and other important places. Particular color schemes may also dominate the business, its websites, and its printed communications. But the way all these aspects work together to form the brand that your audience perceives may not be as clear and under your control as you think. So, when designing a logo and developing an identity, it’s important to think of how people will perceive the message you’re sending.

Now that you know the difference between a logo, a brand, and an identity in the world of business marketing, are you ready to use these essential tools to create a more positive emotional reaction from your audience?

To start your own project click here or contact us and we’ll help you with all your questions.

Responsive Web Design in a Nutshell

Responsive design is the newest way of designing websites for multiple devices. Almost every one wants a mobile version of their website. With the number of visitors using handheld devices it’s practically essential. However having separate websites for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle is seemingly ridiculous.

There are so many devices these days that creating mobile sites for each is a daunting task. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. There is of course a solution for this now, this is how responsive design was born. Responsive design shifts the layout of the site based on the size of the display window. This site is responsive... make the window smaller and see what happens. You will see text move, graphics shift and if you get it small enough it shifts to a mobile view.

Responsive design should not be confused with having a mobile site, the two are very different. A mobile site is separate, typically needs updating, and usually does not reflect the design and character of the main site. Responsive design uses the same code, it just modifies it for the size of the window.

While responsive design is very cool, it is something that you need to build into your website from the beginning. It is near impossible to add responsive to an existing website without rebuilding the website.

Our team designs your responsive site along side your website. So when it comes to launch your site looks great no matter what device you view it on.

To start your own project click here or contact us and we’ll help you with all your questions.

What is the Difference Between Web Design and Web Development

Many people use the two terms “web design” and “web development” interchangeably, but they really do have two different meanings. If you’re looking for a new job or someone to build your website, you need to know the difference.

Web Design

Web design is the customer-facing part of the website. A web designer is concerned with how a site looks and how the customers interact with it. Good web designers know how to put together the principles of design to create a site that looks great. They also understand about usability and how to create a site that customers want to navigate around in because it’s so easy to do.

Web Development

Web development is the back-end of the website, the programming and interactions on the pages.

A web developer focuses on how a site works and how the customers get things done on it. Good web developers know how to program CGI and scripts like PHP. They understand about how web forms work and can keep a site running effectively.

Most People Blur the Lines

I have never met a web designer who knew absolutely no JavaScript, PHP, or HTML. And I’ve never met a developer who wasn’t aware of the importance of design to a website.

But when you apply for a job or look for someone to work on your site, you need to know what you’re looking for — web design or web development. Even if you can do or hire someone to do both jobs, knowing the difference is key to getting the job done.

To start your own project click here or contact us and we’ll help you with all your questions.